STEINER Mediensysteme GmbH
Gewerbegebiet 11
2100 Stetten-Korneuburg
Austria

 

Phone +43 2262 733 33
Mail info@mediensysteme.at

Quickcontact








 

LIVE FROM THE ITB BERLIN

LIVE FROM THE ITB BERLIN

The Austrian National Tourist Office (Österreich Werbung) is setting new standards in the digital trade fair communication and generated a reach of 284,000 with Facebook LIVE from its own booth at the ITB in Berlin.

 

oew_regie

STEINER Mediensysteme was responsible for the technical implementation of the 20 live streams via Facebook LIVE. From the press conference and interviews with partners up to the party directly at the booth – everything LIVE.

With 1-2 wireless cameras per live stream, the ÖW Live Crew provided the perfect TV production in HD quality. Additionally, the team led by director Christian Steiner presented the first 360-degree Live Stream directly from the exhibition in Berlin.

OeW-LIVE-positiv

 

 

Facts & Figures

Here are some of the most impressive results of the first 5 days:

  • In 3 days 260 minutes of live reports in 20 streams
  • Total reach of 284,000 with #OEWlive in the Social Web – 17% thereof earned reach through fans
  • 72,000 users as organic reach through these videos
  • 3,000 interactions with the videos and a fan page base with 6,880 likes
  • 0 EUR media budget

 

Here are the highlights: #ITB2017: Best of #oewlive

 

Source and all live videos: https://blog.austriatourism.com/itb-2017-8-bis-12-maerz

Images: http://gallery.austriatourism.com/galleries/Live_Einstieg

 



This website is using cookies. We use cookies to ensure that we give you the best experience on our website.