17 Apr LIVE FROM THE ITB BERLIN
The Austrian National Tourist Office (Österreich Werbung) is setting new standards in the digital trade fair communication and generated a reach of 284,000 with Facebook LIVE from its own booth at the ITB in Berlin.
STEINER Mediensysteme was responsible for the technical implementation of the 20 live streams via Facebook LIVE. From the press conference and interviews with partners up to the party directly at the booth – everything LIVE.
With 1-2 wireless cameras per live stream, the ÖW Live Crew provided the perfect TV production in HD quality. Additionally, the team led by director Christian Steiner presented the first 360-degree Live Stream directly from the exhibition in Berlin.
Facts & Figures
Here are some of the most impressive results of the first 5 days:
- In 3 days 260 minutes of live reports in 20 streams
- Total reach of 284,000 with #OEWlive in the Social Web – 17% thereof earned reach through fans
- 72,000 users as organic reach through these videos
- 3,000 interactions with the videos and a fan page base with 6,880 likes
- 0 EUR media budget
Here are the highlights: #ITB2017: Best of #oewlive
Source and all live videos: https://blog.austriatourism.com/itb-2017-8-bis-12-maerz